Filtered water isn’t equal to purified water
Understanding the difference between water filters vs water purifiers is key to protecting your family's health, especially with the rise in water contamination across urban and rural India.
What is filtered water?
Filtered water is water that has passed through a basic filtration medium, such as activated carbon or ceramic, to remove visible particles like:
- Dust, sand, or rust
- Some chlorine and odours
- Occasionally sediment or turbidity
This is what you’ll typically get with water filter jugs, basic tap attachments, or traditional candle filters.
But here’s what filters don’t remove:
- Viruses and bacteria
- Heavy metals like lead, mercury, and arsenic
- Pesticides and industrial chemicals
- Excess Total Dissolved Solids (TDS) like salts or nitrates
That’s why relying on just a water filter isn’t enough—especially if your source is borewell water, tanker water, or an old building’s supply line.
What is purified water?
Purified water has undergone a more comprehensive multi-stage purification process, usually including:
- RO (Reverse Osmosis): Removes heavy metals, salts, and chemical contaminants
- UV (Ultraviolet Light): Deactivates bacteria and viruses
- MF (Microfiltration): Filters out fine particles and microbial cysts
Why can filters give a false sense of security?
Filtered water often looks and tastes clean, but that doesn’t mean it’s free from harmful elements. Especially in Indian cities where water pipelines may be old or poorly maintained, contaminants can seep in without affecting the colour or smell.
According to the World Health Organization (WHO), drinking water must be free from pathogens and chemical hazards to be considered safe. Basic filters don’t meet this benchmark.
Pureit Water Purifiers: Real Purification, Not Just Filtration
Pureit’s advanced RO+UV+MF water purifiers go beyond surface-level filtration. Whether your water comes from a municipality, tanker, or borewell, Pureit offers a purifier that matches your water quality.
The bottom line: don’t settle for half-protection
A filter might be better than nothing—but it’s not good enough when your family's health is at stake. Especially with contaminants becoming more complex and water sources more unpredictable, it's essential to invest in a water purifier that meets global safety standards.
Choose Pureit—because clean-looking water isn’t always safe water. And your family deserves more than just a filter. They deserve complete protection.
